There is much more to Twitter than broadcasting your answer to the question "What are you doing?" You can also use it for marketing and public relations, socializing, or to gather information about topics you're interested in. No matter what you get out of Twitter, there are tools available to help you track and analyze data about your account and the accounts of others to maximize your social networking experience.
There are four tiers of service available for this utility. The free version allows you to view graphic representations of how many people you follow, how many people follow you, and how many times you tweet, over a period of a week, a month, or three months.
The "Premium Stats" upgrade, which as of January 2011 costs $15 per month, allows you to view basic statistics, going back up to a year, updates your stats every hour, includes statistics regarding mentions and retweets, allows you to compare statistics for up to 10 different accounts, and allows you to export the stat report to Microsoft Excel.
The "Pro Stat Basics" upgrade, which costs $125 per month, includes everything in the lower tier, plus the ability to compare stats for up to 30 different accounts and to download the report to a .pdf file. The "Pro Stat Branded" upgrade, $150 per month, includes everything in the lower tiers, and adds branded reports and custom color graphs.
Twitter Unfollower Tracker
This tool, also known as "Who Unfollowed Me?", allows you to track those who have stopped following you on Twitter. The free "Lite" version allows you to check up to seven days of unfollows by as many as 1,000 users, every 15 minutes. You can also unfollow those who appear in the resulting list with the click of a button, without leaving that page. The "Pro" version, which costs a subscription fee of $4.99 per year as of January 2011, automatically checks your unfollows without imposing limits on how recently they unfollowed or how many there are, and notifies you without your needing to wait.
This is a free utility that allows you to track and manage those you follow on Twitter. Once you have allowed ManageFlitter to access your Twitter account, it will present you with tabbed lists of those you follow, including lists of those who do not follow you back, those whose accounts have no profile image, those who have been inactive for 30 days or more, "talkative" users who tweet an average of five times a day or more, "quiet" users who tweet an average of less than once per day, and a list of all users you follow. As you view these lists, you can select users by clicking check boxes and unfollow all the selected users with one click.
This utility creates a grade and rank for your Twitter account, using an algorithm that weighs your number of followers, power of followers, updates, update recency, follower/following ration, and engagement. "Power of followers" refers to the grades of those who follow you. "Engagement" refers to how often your tweets are retweeted, or you are referenced in a tweet. Along with your rank out of all Twitter users and your grade, you will be presented with options to view your follower history, check a specific user to see if they follow you, and tips and tricks to improve your score if there are any areas of concern.
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